Showing posts with label Internet Virals. Show all posts
Showing posts with label Internet Virals. Show all posts

Thursday, 6 October 2011

Apples and Oranges


I’m waiting for the article that decries Jobs as a working class hero.. a middleclass megastar who did nothing for most people but cause excessive drooling.

Yea… waiting for that one.

Well here it is.


I woke up to #SteveJobsLegacy and was stunned- there’s just been too many deaths this year of prominent people with whom I have some connection- Maathai, Tiger, and now "the death of Jobs".. as if we weren't already hearing that one on a daily basis.


Why is Jobs a working class hero?


Its because he gave the middle class an ambition. Apart from being a techie, he was also a keen businessman, and this multifaceted role he played seems to give everyone an aspiration- if you can't invent, then market. If you can’t market, then own the company. And if neither of these high heeled things are possible, then at least own an iPod. Owning an iPod is a huge middleclass ambition, the kind that many people work hard and save up for. This is an ambition worth its weight in part. But whether the Apple itself is really worth its weight in comparison to other open source ideas, is another discussion and quite debatable. The rationalization is that people with money are allowed to aspire to waste it, #LaTomatina style.



So how many people will flock to Gates' death and how many to Jobs'?

Well, as many as there are dollars in their bank accounts. Ironically, their funerals will be captured and shared on the very legacies that these men have left us, and they will live forever.

Jobs' funeral is a simple one to attend. Owners of Apple products can easily drive down/ fly down/ stream it online. Gates' funeral is more tricky- there will be those in corners of Africa and Asia who don't have the money for an air ticket, but who do have a life now, a real living breathing one, not a virtual one, thanks to 'Bill and Melinda'. These survivors, as well as thousands of NGOs and individuals who have received grants from the B&M Foundation, will want to attend it in person, and not just over Facebook- because Gates actually gave. Healthcare, education, poverty alleviation, research and disaster relief, have been some of the things that the Foundation has worked on. In contrast, when Jobs resumed control over Apple in 1997, he cut off all of their philanthropic ventures. He dabbled with a foundation that was to work on food sustainability, something vague like that, but shut it down after a year.



Will we mourn the death of Gates as much as Jobs?


Probably not. I blame Microsoft's marketing- MS has made itself so commonplace that no one regards it with awe anymore. It is easy to download, patch and use. Not that we have too many alternative operating systems going around to choose from- its MS for the non geek, most of us, or Apple if you can afford it, or open source if you have a good geek friend to guide you. But in the case of Apple, we actually do have a number of alternatives. They are not the only ones with mp3s- remember, the iPod is still an mp3, it only provides you with a snazzy interface. And I hear the most wonderful things about the Android from Android users. So instead, note how Apple's work ethics are monopolistic. Most of their products are stubbornly incompatible with other technologies, and this is in an effort to ensure that they remain exclusive, unique… and soon, alone. Which will mean cutting off access to millions. This may be acceptable in today's business practise, but should not be acceptable by consumers, for whom choice should be king. Choicelessness is not a working class dream. So before you eulogize how this man's ideas 'changed the world,' consider HOW he changed it.


What Jobs did right, was innovation in design, or rather innovation by design. White was a hard colour to sell, but they did it and it made them stand out, even in the dark. The slow ebbing glow of the bitten apple on the screen of the Macbook has grown to be as comforting as fairy lights in December. Jobs is more charming than Gates. He's younger, and he created a technology that just looks and feels so good, its almost Megan Fox. Besides, having a life threatening illness makes the wiring in humanity's heart melt (I remember how people waited with bated breath when Jade Goody was going to have her very public death).


Yet Apple's strength lies in their cunning success at creating needs in us and making themselves the sole satisfier. Why, even the musicians who are bitter about not making all the money they could have, because of illegal downloading, because mp3s made it so easy to carry around a 1000 songs… also love their iPods! I won’t be surprised if Gates agrees to let iPhone and Macbook into MS Word’s spell check (‘iPod’ is already in, so I see as I write this).


People are spinning philosophies around Jobs that don't really exist. The only one that can truly be credited to him is the old cliché, "Work hard and achieve success" and "Rags to riches is possible."


What is happening instead, is that people have actually had the audacity (and here I get really upset) to compare the death of Jobs with the death of Lennon. The lady I am referring to said that she felt emptiness and a sensation of loss similar to when Lennon died. Another lady said she lost a "magic sparkle," and "Someone (who) filed me with so much awesomeness! <3" "He helped us realise that less is truly more," says yet another Tweeter. You mean in terms of the minimalistic design? Or you mean the money you spent on the product? "He brought together heart of tech, people, community in ways we didn't know we needed, but couldn't live without," says another person. Dear friend, the internet is bringing people together, Apple is no prerequisite for this, and you can just as well "Come Together" with another brand. Others are charting their lives around their Apples. "I can remember stages of my life based on the different Macs and Apple products I've had since my first Apple. That's #stevejobslegacy" says one. Another mom, serial posting on Jobs said, "I can remember my kids excitement w/each hand me down iPod, iPhone they got as we spoiled ourselves w/new one!" Hurrah for you… lucky you.. Teach your kids to want expensive things, and teach them that only expensive things are good things. And finally, one lady said, "I live for my iPhone and Mac Book…".. At which point I have to end.


When Jobs' supporters talk about changing the world, I believe they are referring to "How touch is better than push" as one person said online, claiming this to be the #SteveJobsLegacy. It’s a very different type of "change" that I usually associate with "the world". The Jobs-change and the Gates-change, are as different as apples from oranges, and I'm inclined to the latter. How did you guess. Here's hoping you remember to shed an extra tear next time.


PS- Just a little note on Lennon, if you didn’t notice I am going to direct you to it- Read the embedded links on ‘Working Class Hero’ and ‘Come Together’, all right?

Saturday, 19 March 2011

Rubble Rousing

Pieces of the Berlin Wall are still sold and cherished, in glass frames, in memory of what happened in 1989. The breaking of the wall was not just a procedure for geographical unification, but was also of extremely symbolic and sentimental value. It brought families together, and told people that peace is possible and the war is over. At least at the time.

The Sentimental State
Why does the State involve itself in the building of national monuments, erecting sculptures, flying flags and using official emblems on currency notes? These are practices that have a strong notional value. They give people a sense of patriotism and belongingness. Which is why in the time of protest, dissidents burn flag, effigies of leaders and tear up the constitution.
The Kingdom of Bahrain has had the Pearl Roundabout, razed to the ground. The graceful monument, was comprised of six dhow sails, that represented the six countries of the GCC, and atop of it was perched a large round pearl, symbolizing Bahrain’s history of pearling traditions, and to some people, their time of prosperity before being colonized. What it has come to signify more than this in recent times, is freedom and democracy for the thousands in Bahrain who are protesting the rule of the King. The Pearl Roundabout, or Pearl Square as the western media was calling it, was the focal point for all the protests in the country. It now no longer exists.
The picture below shows what it looks like now.
And this is not much different from this picture below =/.

Timing is everything
Word out on the streets is that the Roundabout was a traffic nightmare, and plans to break it down were not new. Word in the grapevine is that the Government didn’t want the Pearl to stand as a tall reminder of the protests that have questioned its sovereignty and rocked its boat. Whoever is the public relations person of the Government needs to be sacked for coming up with such a feeble cover. And whoever advises the King on strategic affairs should take a swim for his life, for suggesting this as the way to deal with protests/ traffic/ general nuisance.
Timing is everything. Understandably, protests cause traffic jams, and there is a logistical need to ease out bottle necks. Understandably, at this time emotions are running high and people had been camping out in the shade and shelter of the Pearl, forming a reverent attachment to the monument.
Shooting yourself in the foot
Protests in Bahrain are (were? Read on.) different from the ones in its neighbours, because there has been a large peace movement going on simultaneously as well. #UniteBH is a viral on Twitter and Youtube that has become a buzz word, flash card, poster and more for the ones who don’t want to protest or at least don’t want to protest in this way. People are heading into the studio, and cutting tracks for peace. Peace marches are also being held.
What the King had on his side, was the large expatriate community’s support. According to 2007 statistics, there are 527,433 Bahrainis, and 511,864 foreigners in Bahrain out of which, 1 lakh of them are Keralites. Expatriates had no complaints against the King, because their standard of living on the island is more than they can dream of, back home (I was to blog on this in another post, but found it too hard (or too controversial) to finish).
The Pearl Roundabout was important to them as well. They have made hundreds of projects in school, pasting its picture on the blank side of their notebooks. They have sent photos with the Pearl posing in the background, to their relatives.
No one expected this show of might and autocracy from the Government. Now the locals are angrier, and the expatriates are disillusioned. People are going to be lovingly picking up bits of stone and mud, and flinging it back at security forces- the Streisand Effect. While the Government may not have lost control of the situation yet- they have their tanks and their bombs and their bombs and their guns to their advantage- they have certainly lost the solidarity of several thousands who were on their side. #UniteBH will happen, but its matrix will change drastically with the death of the Pearl.

So now there is no square, circle or roundabout. Where did you revolution happen again?